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Practice Development Training
No CME Credits
1/2 Day
Highly Rated By Physician Attendees
Extremely well received, the Practice Development Training (PDT)
takes you to the next step: How to incorporate AMM into your
existing or new medical practice, using well established business
and management strategies. This noncredit PDT is held during the
clinical training week.
You
will be introduced to a trusted, ethical business model used by
Cenegenicsฎa formula based on years of experience. You also will
receive valuable information, which you and your staff can review
frequently to ensure your long-term success.
Module Content
Location prestigious addresses, space requirements for solo
physician practice or AMM center, floor plan examples, upscale d้cor
Diagnostics lab panel, bone density, body fat, cognitive testing,
strength testing, etc.
Staffing qualification, Internet based recruiting/hiring resources
Creating a 6- to 7-hour Executive Health Evaluation 2-hour
physician consultation, 1.5 hour exercise/nutrition consultation,
30-minute cognitive testing, 30-minute nutritional DVD, 30-minute
program, review and close
Marketing materials brochures, business cards, Website with
visitor
registration, article reprints, DVD
Know the prospective patient profile male (age 40-69) makes up
90%, typically business owners, executives, professionals and their
families, unlike general healthcare,
where females bring in the men
Generating prospective patient leads advertising, networking,
events, acquisition cost per lead
Closing Executive Health Evaluation sales including physician time
requirements,
phone calls, emails, one-on one meetings, close rates, acquisition
cost per evaluation
Patient pricing Executive Health Evaluation and quarterly
professional fees
Pricing physician/corporate/couple
Tax
deductible no insurance
Physician capacity recognizing the 5-year time investment
Advertising expense and overhead
Maintaining full capacity attrition rates, program close rates
AMM revenue model
Variable expenses baseline labs/blood draws, exercise and
nutrition consultations by an independent contractor, cognitive
testing, credit card fees
Fixed expenses advertising costs per Executive Health
Evaluation, nonphysician payroll costs, shared office space,
malpractice and miscellaneous expenses
Legal issues hGH for deficient adults, legal vs. illegal hGH,
risks when physicians profit
from lab services or prescription drugs, Medicare issues,
illegal/counterfeit products, FDA
warnings, NY Times article on counterfeits, Internet drugs from
overseas, anti-aging products facing congressional scrutiny
Initial steps setting up shared office, staffing, initial
advertising campaigns, closing and completing Executive Health
Evaluations and AMM programs
Outcome Objectives
After
completing this module, the physician will be able to . . .
Determine the appropriate location for the practice, from spacing to
d้cor
Staff the practice appropriately, cost-effectively
Understand timing requirements of an Executive Health Evaluation
Market successfully, from target patient demographic to
advertising materials
Plan advertising, variable, fixed and other expenses correctly
Grasp the tax deductible aspect and the AMM revenue module
Know the legal issues surrounding AMM and work within FDA
guidelines
Price fees appropriately
Build an AMM practice, from the ground up
Attendee Evaluations Evaluation scores compiled from previous
attendees: With 4.0 as the highest possible score, this module was
rated 3.94 on average.
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